About us


Building Products: From Manufacturer to Marketplace

Focused Sales Associates is a manufacturer’s “rep” firm specializing in Division 7 products in the New England States (Connecticut, Massachusetts, New Hampshire, Rhode Island, Vermont  and Maine)  as well as eastern New York State (Albany/Syracuse). We work with architects, consultants, and owners to assure the manufacturer the proper position in the specification process. We balance that with a strong presence at the distributor and contractor level.

We understand the value of experience and business relationships. We are “features & benefits” proponent and believe that price, while important, does not ultimately determine the sales success of a building materials manufacturer. Professional service linked with quality products will ultimately drive profitable sales. We take pride in coordinating all the business aspects that turn occasional customers into loyal and repeat customers.

our advantages

Why Focused Sales Associates?



More than 30 years of building knowledge and relationships.



Sales offices in CT and Boston for quick response throughout our territory.



Hundreds of contacts throughout all avenues of the industry.

Our Team

Energy and Experience

  • John R. Wagner

    Focused Sales Associates founder John Wagner is an experienced and knowledgable industry professional with an impeccable reputation of more than…

  • John Wagner Jr.

    John Wagner Jr. joined his father at Focused Sales Associates as Sales Manager in July of 2015. After earning a…