From Manufacturer to Marketplace

Division 7 Products for New England
Focused Sales Associates is a manufacturer’s “rep” firm specializing in Division 7 products in the New England States (Connecticut, Massachusetts, New Hampshire, Rhode Island, Vermont and Maine). We work with architects, consultants, and owners to assure the manufacturer the proper position in the specification process. We balance that with a strong presence at the distributor and contractor level. We understand the value of experience and business relationships. We are “features & benefits” proponent and believe that price, while important, does not ultimately determine the sales success of a building materials manufacturer.


Innovative Insulation Solutions
Environmentally sound, energy efficient polyiso wall insulation for applications ranging from residential homes to commercial, industrial and agricultural structures.
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maximum R-values, energy savings
Our polyiso insulation is available coast-to-coast, meeting roof applications in commercial, residential, and industrial construction, with an emphasis on installation efficiency.
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SofTILE pavers


Common Issues, Creative Solutions
DeckRite innovative decking; IPS roof vents; SofTILE terrace and green roof pavers; and more.
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Rmax EcoBase-CI

Rmax ECOBASEci is an energy-efficient thermal insulation board composed of a polyiso foam insulation with polymer-coated glass fiber mat facers bonded fire-retardant treated plywood.

R-Guard Cat 5

R-Guard Cat 5

Cat 5 is a primary air barrier designed for use over above-grade structural surfaces prepared with Joint & Seam Filler and FastFlash, and produces a highly durable, seamless, elastomeric weatherproofing membrane.


Polyset Board-Max

Polyset Board-Max is a low-rise, two-component polyurethane foam adhesive specifically engineered to secure insulation and cover boards to various roof decks, cover boards and substrates.


SofTILE Roof Pavers

The SofTILE Terrace and Green Roof Paver adds a new dimension to the rooftop by creating viable recreation space with colors that can be mixed and matched.