• John Wagner Jr. 617-620-6222
  • Tony Musso 203-525-0209
  • John Wagner Sr. 203-892-2388
WALL PRODUCTS
energy efficient, environmentally sound
EXTERIOR CLADDINGS
weather resistant and durable wall panel systems
ROOF PRODUCTS
high quality insulation for any climate
TERRACE AND GREEN ROOF PAVERS
turns empty spaces into people places
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Who We Are

Focused Sales Associates (FSA) is a manufacturer’s “rep” firm specializing in building envelope products in the New England Sates (Connecticut, Massachusetts, New Hampshire, Rhode Island, Vermont, and Maine). FSA understands the value of experience and business relationships.  We are “features & benefits” proponent and believe that price, while important, does not ultimately determine the sales success of a building materials manufacturer.  Professional service linked with quality products will ultimately drive profitable sales. FSA takes pride in coordinating all the business aspects that turn occasional customers into loyal and repeat customers.

Who We Serve

Architects

See how we consult with you on the building envelope to help develop plans and specifications that meet your needs.

Contractors

See how we guide you through product and system installation and offer technical resources to lighten your load.

Distributors

R-Guard Cat 5
See how we partner with you to get listed in specifications and provide customer service to ensure timely, quality deliveries.

Featured Products

Rmax ECOMAXci® Ply

Continuous Insulation for Cladding Attachments in Commercial Exterior Walls

Rmax ECOMAXci® Ply is a composite product of polyiso insulation with inorganic, polymer coated glass fiber mat facers bonded to 5/8” or 3/4” fire retardant treated plywood (FRTP). This insulation has been tested for multiple NFPA 285 assemblies and is approved for use in exterior walls of buildings of any height.

R-Guard Cat 5

Air and Waterproof Barrier

Cat 5 is a primary air barrier designed for use over above-grade structural surfaces prepared with Joint & Seam Filler and FastFlash. Cat 5 produces a highly durable, seamless, elastomeric weatherproofing membrane on exterior sheathing, CMU backup walls, and precast concrete. Proven to prevent water and air penetration of the building envelope in conditions ranging from everyday to the 155-mph winds of a Category 5 hurricane.

ACM Series System

Aluminum Composite  Panel Systems

ACM Series panels allow for larger surface area coverage than aluminum panels and can be lightweight. ACM panels offer excellent weather resistance and a very long lifespan.

Sikalastic Roof Liquid Applied Membrane

Liquid Roofing Simplified

The Sikalastic RoofPro family of polyurethane-based roofing and waterproofing membrane systems has a 25 year track record of successful applications worldwide. These systems combine a uniquely-formulated liquid resin with a high-strength fiberglass or polyester-based fabric reinforcement to form a tough, resilient membrane that conforms and bonds tightly to the substrate surface. Sikalastic RoofPro membranes are single-component resins, which eliminates the labor costs, inconvenience and potential error involved in mixing multiple components.

Major Industries

Skylights, Canopies and Translucent Wall Systems

Whether you’re designing a manufacturing facility or an office complex, daylighting should play an important role in the building’s overall design and function – and should also be cost-effective for the building owner. While there are numerous ways to deliver sunlight into interior spaces, perhaps the easiest and most bottom-line friendly method is through light-transmitting wall systems.

Meet the Team

John R. Wagner
President
John R. Wagner Jr.
Managing Partner
Tony Musso
Sales Associate
Linda Wagner
Office Manager